Course Overview
The BCS Practitioner Certificate in Digital Product Management course by D Succeed Learners equips participants with
vital skills for overseeing digital products from inception to launch. In Module 1 emphasis is placed on mastering
Effective Stakeholder Management and Communication Techniques, using tools like the stakeholder wheel and
power/interest grid for tailored strategies. Module 2 delves into Analyzing the Internal and External Environment,
guiding learners in aligning business strategies with market trends using tools such as Porter’s value chain. As
participants progress to Module 3 they navigate the Product Delivery Lifecycle, creating roadmaps, managing risks,
and analyzing product metrics. Module 4 refines Product Development Techniques, focusing on prioritization, business
case development, and crafting minimum viable products sustainably. Lastly, Module 5 explores Methods and Techniques
of Marketing, covering user acquisition models and digital marketing strategies.
This course is ideal for professionals seeking excellence in digital product management, providing a robust toolkit
for data-driven decision-making, product lifecycle management, and effective marketing in the competitive digital
realm. Participants at D Succeed Learners gain these invaluable skills, enabling them to excel in today’s digital
landscape.
